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Prentice Hall Apparel Product Design and Merchandising Strategies 9780131197596 9780131191
Manufacturer: PRENTICE HALL - Part / Model: 9780131197596 - UPC / ISBN: 9780131197596 - SKU: 2817863
Prentice Hall 9780131197596 Apparel Product Development Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company’s business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each ch 9780131191 ...Read More
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